The ability to sleep?

Is it just me or does this ad strike you as a tad odd?  An ad for the National Fatherhood Initiative asks 'have you been a dad today?' and then shows the father sleeping.  I mean, I know the child is on top of him and theoretically they fell asleep after some meaningful bonding time.....but it just just seems a bit misguided that they are promoting the importance of fatherhood by showing a man sleeping on the couch.  Huh, I don't know.....maybe it's just me....